Friday, 09 December 2011 19:05

Craft Beer Capital Launched

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Greetings craft beer enthusiast, and welcome to the first 'Beer News' post. This will be the first of many news items from Craft Beer Capital HQ and our wonderful purveyors.

The official launch of Craft Beer Capital took place at Wellington Town Hall on the evening of Wednesday 07/12/11. The Craft Beer Capital group have been officially adopted by Tourism Wellington; a relationship which is going to prove invaluable to the widespread promotion of our fine craft beer establishments to tourists and prospective visitors of Wellington.

The MC for the event was ex New Zealand cricketer John Morrison. John maintained a comical rapport with the audience between the guest speakers, including a well delivered rendition of an old favourite; The Landlords Prayer.

Wellington Mayor (and craft beer fan) Celia Wade-Brown was the first to speak. Her Worship showed her full support for the initiative; recognising the quality of New Zealand Craft Beer over it's more 'mainstream' counterparts, and the dominance of Wellington as a National consumer. "About half of all craft beer produced in New Zealand is consumed in Wellington", she proudly announced.

The podium was then taken by our hard-working Craft Beer Capital Directors; Sean Murrie of Tuatara and David Cryer of Beervana and Cryer Malt, who between themselves spoke of the past, present, and nodded toward the optimistic future of craft beer in Wellington.

Premium beer was kindly and enthusiastically provided by our local brewers; Yeastie Boys, ParrotDog, Garage Project and Tuatara, and was served throughout the event. Being that the function was packed with industry members; from bartenders to brewers to major distributors, discussions about the superb characteristics of the provided beer fittingly dominated group conversations after the formalities. Brilliant!

A major product of the launch and partnership with Tourism Wellington is a fantastic brochure, complete with a mapped beer-trail and purveyor information which will be popping up in most of the tourist info spots. We are also planning on making a copy available for download from the website. It was mentioned at the event that T-shirts bearing our logo will be for sale via this website, the profits of which will go toward covering the ongoing promotional costs. Keep an eye out for those over the next few weeks.

Photo journalism was undertaken by Capital Times on the evening, so keep an eye on their paper and website over the next wee while for some snaps of the launch.

Cheers to everyone who attended the event for making it a memorable occasion, and special thanks to everyone involved at Wellington City Council, to our local brewers, and to our bars and outlets. You're all amazing.

- Craft Beer Capital HQ

Last modified on Saturday, 10 December 2011 01:13